A Sumerian Nam Shub had or has the curious property of being message which was a description of itself and a command that must be carried out.

The Nam Shub of Enki was a description of linguistic disintegration (Babel) and the cause of that disintegration.

A message that describes what it is: an order which must be carried out

Proteins do that. A virus does that. And a virus, like a Nam Shub is a dead thing, just a message saying "I am a flu virus etc which must be carried out.

A Nam Shub is language specific, it will effect everyone who receives and understands. Alledgedly the Nam Shub of Enki was defensive, it broke up the single language so we would not all become infected by the same toxic Nam Shub and turned into black box slaves.

Enki was a real Sumerian leader around whom much myth has gathered, but the potential to create "Nam Shubs" or memes to change human behavior is real.