CIA Spy: "Leave The USA Before 2030!" Why You Shouldn't Trust Your Gut! - Andrew Bustamante
Mar 4, The Diary Of A CEO
https://youtube.com/watch?v=QVVe2rCHtN0 [Embed]

COMMENT:
This guy was a CIA operative. Has interesting things to say about how his CIA training enabled him both to see thru liars, also how to motivate/manipulate people using RICE (~50 minutes in):
Reward
Ideology
Coercion
Ego

Best to worst: Ideology, Ego, Reward, Coercion
So "carrot and stick" are at the bottom.

What's interesting is his belief that appealing to Ideology and Ego is the best way to convince people to do something or to buy what you're selling. It's not that this is never true but that it's a limited hangout. You can see just how limited when he then discusses PERCEPTION vs PERSPECTIVE.

Says we tend to trust our GUT, which he equates to PERCEPTION. Says we should not trust our gut because this is an emotional response. We should instead use rationality to gain PERSPECTIVE. This is akin to the idea in instrumental flying that we need to rely on instruments when in a cloud because our perceptions will lead us astray. This makes sense when discussing sensory inputs. HOWEVER: it does not make sense when discussing deeper motivations, the kind that go beyond either ego or ideology.